by Melissa | Nov 11, 2025 | Blog, Branding, Content Strategy, Messaging
If people can’t figure out what you do or why it matters — they won’t buy, follow, or remember you. We’ve all done it. You land on a website or scroll past a social post and think, “Wait, what do they actually do?” Then you keep...
by Melissa | Nov 7, 2025 | Blog, Local Marketing, SEO, Web Design
Stop choosing between print and digital — you need both. I grew up translating between different worlds — my Canadian father, international students in our home, mission trips across continents. I learned early that the best connections happen when you stop choosing...
by Melissa | Nov 4, 2025 | Blog
You might be losing business — and not even realize it. You’ve spent years building your reputation. Your customers trust you, your service is top-notch, and word of mouth keeps you busy. But what happens when a potential client in Western NY looks you up online...
by Melissa | Jul 30, 2025 | Blog
You’re not lazy. You’re running a whole business. Of course content feels like a second (okay, fifth) full-time job. The problem isn’t you — it’s that you’ve been handed strategies built for influencers, not entrepreneurs. Endless reels. Daily posts. Hashtag...
by Melissa | Jul 30, 2025 | Blog
Picture this: You’re cozied up in bed, catching Zs or rewatching The Office. Meanwhile, your website is out there grinding—pulling in traffic, attracting dream clients, and showing up right when people need you. That’s the power of good SEO. And no, it doesn’t have to...
