by Melissa | Jan 1, 2026 | Blog, Mindset, Reflection
That reminds me… Every January 1st, my social media feeds fill up with the same energy: goals posted, word-of-the-year announcements, ambitious plans declared, productivity systems launched. And then, quietly tucked between all that momentum, I see the other...
by Melissa | Dec 30, 2025 | Blog, Marketing Planning, Strategy
That reminds me… Every January, my online networking groups light up with the same energy: This is the year. This is when everything clicks. I see people setting ambitious content goals—posting three times a day, going live weekly, using all those done-for-you...
by Melissa | Dec 25, 2025 | Blog, Local Visibility, Reputation Management
That reminds me… I’ll admit it—when I need a plumber or a contractor or really any local service, I’m doing what everyone else does: I’m Googling them, and I’m scrolling right past the businesses with two reviews from 2019. It’s not...
by Melissa | Dec 23, 2025 | Blog, Branding, Website Strategy
That reminds me… I was having coffee in East Aurora about a year ago with a local business owner who runs an online store. She’d reached out because she wanted to refresh her logo—it worked fine, but it felt a bit generic. Like a Canva template that needed...
by Melissa | Dec 18, 2025 | Blog, Website Strategy
Most people don’t leave your website because of one big mistake. They leave because of small, quiet doubts. I often hear business owners say, “I don’t understand—people are visiting my website, but they’re not calling.” When I look at...
by Melissa | Dec 10, 2025 | Blog, Local Visibility, Small Business Marketing, Website Strategy
A MuseWave Digital Long-Form Story by Melissa Weisenburg (Inspired by real waiting rooms, real first impressions, and the real stakes of digital credibility.) There are some things you notice without trying. Last Thursday morning, I found myself in two different...
