by Melissa | Dec 23, 2025 | Blog, Branding, Website Strategy
That reminds me… I was having coffee in East Aurora about a year ago with a local business owner who runs an online store. She’d reached out because she wanted to refresh her logo—it worked fine, but it felt a bit generic. Like a Canva template that needed...
by Melissa | Dec 1, 2025 | Blog, Branding, Business Growth, Local Marketing, Web Design
If your marketing feels scattered, stale, or stalled — you’re not alone. Most small-business owners I meet are juggling too many ideas, half-finished projects, and zero clarity on what to do next. They know they need something — but every agency wants a...
by Melissa | Nov 11, 2025 | Blog, Branding, Content Strategy, Messaging
If people can’t figure out what you do or why it matters — they won’t buy, follow, or remember you. We’ve all done it. You land on a website or scroll past a social post and think, “Wait, what do they actually do?” Then you keep...
