Every small town has its quiet heroes — and they’re the reason our communities thrive.
From the auto shop that still knows your name to the café that remembers your order, Western NY runs on relationships. These businesses don’t just keep the lights on — they keep our towns alive, connected, and worth staying in.
And now, through Tri-County Living, we get to celebrate them.
The Power of Local Storytelling
Before I ever built websites or ran marketing campaigns, I built relationships.
I learned early on — from mission trips, international dorms, and a very patient Canadian father — that every culture, no matter how different, connects through story. Stories bridge gaps that facts and features never could.
Tri-County Living was created to do exactly that: tell the stories behind the businesses that make this region special.
When a reader flips through and recognizes their neighbor, their kid’s soccer coach, or the woman who always saves them the last cinnamon roll on Saturday mornings — that’s not just marketing. That’s belonging.
And belonging? That’s what builds loyalty faster than any ad campaign ever will.
Local Leadership in Action: 49 Coffee House & Eatery
If you want to see what it looks like when community and business walk hand in hand, look no further than 49 Coffee House & Eatery.
With two locations and a cozy lounge tucked behind their Springville café, 49 Coffee House isn’t just serving coffee — they’re creating connection. It’s the kind of place where conversations spark over lattes, collaborations begin between sips, and you always feel welcome (even before your caffeine kicks in).
They were the first business to say “yes” to sponsoring Tri-County Living — not because they needed more exposure, but because they saw the bigger vision. A publication that doesn’t just promote local businesses, but uplifts the entire community.
That kind of partnership sets the tone. It’s not just about advertising. It’s about investing in visibility that builds trust, celebrates neighbors, and brings people together around what matters most: each other.
So yes — when we say “making waves,” 49 Coffee House is right there at the front of the tide. And we’re honored to have them leading the way.
Visibility Is the New Word-of-Mouth
For years, word-of-mouth was enough. Someone recommended you at church, at a kids’ game, or over the fence — and that was gold.
But today? If someone hears about you and can’t find you online, the trail goes cold fast. They Google your name, scroll past your competitor who shows up first, and forget they were looking for you by dinnertime.
That’s why print and digital visibility have to work hand-in-hand.
Your story in the magazine builds trust and familiarity. Your website and Google Business Profile make sure people can actually find you when they’re ready to buy, book, or call.
That combination is powerful — and it’s how small businesses win in 2025 and beyond.
Why It Matters
When people see familiar faces in print, something shifts. They pause. They read. They remember.
That trust carries over online, too. A story in Tri-County Living backed by a professional website and an active social presence tells your audience: We’re real. We’re local. We’re not going anywhere. And we care about this community as much as you do.
And when your message is clear, your visuals are consistent, and your story is easy to find? People don’t just buy from you — they root for you. They refer you. They choose you over the franchise down the road, even if it’s more convenient.
Because you’re not just a business. You’re their business.
Bottom Line
Tri-County Living isn’t just another magazine. It’s a movement to make local visible again.
Because when local businesses rise, the whole community does too. Jobs stay here. Money circulates here. Pride grows here. And that ripple effect? It starts with telling the right stories to the right people.
Want to Feature Your Business in an Upcoming Issue?
Let’s tell your story and boost your visibility — in mailboxes and online.
We’ll help you craft a message that shines in print, drives traffic to your website, and builds real community connection. Whether you’re an established name or a brand-new venture, Tri-County Living is here to help you make waves.