If your marketing feels scattered, stale, or stalled — you’re not alone.
Most small-business owners I meet are juggling too many ideas, half-finished projects, and zero clarity on what to do next. They know they need something — but every agency wants a three-month retainer, every freelancer wants endless revisions, and every consultant wants another discovery call.
A WaveDay™ Intensive cuts through all of that.
It’s a focused sprint where strategy meets execution — so you walk away with real marketing assets delivered within 24 hours, not more homework or another to-do list you’ll never finish.
It’s built for Western NY service-based businesses who want traction. Fast.
How a WaveDay™ Intensive Actually Works
WaveDays are focused sprints with a single goal: to deliver marketing momentum that lasts — in just 24 hours.
You pick your focus based on what’s holding you back right now:
WaveDay 1 – Brand & Canva Clarity
We build your brand visuals, set up your Canva Brand Kit, create reusable templates, and define your brand voice — so your online presence finally looks and sounds like you (not like a Frankenstein mix of Pinterest pins and Canva defaults).
WaveDay 2 – Content & Messaging Clarity
Together we define your message, map out 12 content pillars, and create a 30-day content calendar with captions and image ideas — so you never stare at a blank screen wondering what to post again.
WaveDay 3 – Lead Magnet + Nurture Sequence
We design your branded lead magnet, write a 3-email nurture sequence, and map out the workflow — so you have a complete lead capture system that turns curious visitors into warm prospects automatically.
Here’s how it works: We’ll start with a strategy session to clarify your vision and goals. From there, I get to work creating your deliverables. Depending on what you need and how involved you want to be, we can collaborate throughout the process or you can step back and let me handle it. Either way, you’ll have finished, ready-to-use assets within 24 hours — not weeks or months later.
Why WaveDays Work (When Traditional Projects Don’t)
Most marketing projects drag on for weeks. Emails go unanswered. Feedback loops stretch into oblivion. You lose momentum before you even launch.
WaveDay™ flips the script.
It’s fast, guided, and action-packed. You work directly with me — no outsourcing to overseas designers, no junior team members learning on your dime, no endless rounds of “let me check with my manager.”
Instead of confusion, you get clarity.
Instead of backlog, you get results.
Instead of endless revisions, you get execution.
And you do it all in just 24 hours.
The Canva Breakthrough Story
A few years ago, I taught a client named Moira how to use Canva. She came to me frustrated and overwhelmed, convinced she’d never “get” design. By the end of our session, she was creating her own graphics — confidently, proudly, independently.
Watching her post her first solo design felt like watching someone’s wings unfold.
That’s what WaveDays are designed to do. Not just hand you finished work, but empower you to understand it, own it, and use it with confidence long after our time together ends.
Who Should Book a WaveDay™ Intensive
Ask yourself these questions:
- Are you a small-business owner who just needs someone to handle this already?
- Do you feel stuck between scattered strategies and unfinished marketing projects collecting dust?
- Do you value professional results, but also want to understand how everything works?
- Are you tired of working with people who overcomplicate things or make you feel dumb for asking questions?
- Do you want real deliverables today — not “Phase One discovery” that turns into six months of meetings?
If you said yes to any of those, a WaveDay Intensive is built for you.
Whether you need a branding refresh, a content system that actually works, or a lead generation funnel that runs while you sleep — this model gets you there without the agency runaround.
What You’ll Walk Away With (Depending on Your WaveDay)
Each WaveDay is built around a core outcome. Here’s what you can expect:
WaveDay 1: Brand & Canva Clarity
- Refined color palette and font pairings
- Canva Brand Kit fully set up with your logo, colors, fonts, and elements
- 5–10 reusable Canva templates for social posts, stories, and graphics
- Mini brand guide with visual standards and usage guidelines
- Brand voice snapshot — tone, personality, and key phrases that sound like you
WaveDay 2: Content & Messaging Clarity
- Refined Ideal Client Avatar (so you know exactly who you’re talking to)
- 12 content pillars tailored to your business and expertise
- 30-day content calendar with ready-to-use captions and image suggestions
- Brand messaging playbook to keep your voice consistent everywhere
WaveDay 3: Lead Magnet + Nurture Sequence
- Branded, downloadable lead magnet (PDF, Canva, or formatted for delivery)
- 3-email nurture sequence (delivery, value, conversion) — written and formatted
- Workflow map showing how your funnel connects to your CRM or email system
These aren’t suggestions or templates you have to customize yourself. They’re real, ready-to-launch assets delivered within 24 hours.
How to Tell If It’s Right for You
A WaveDay Intensive is a perfect fit if you:
✅ Want professional results without dragging out timelines
✅ Have a clear need (branding, content strategy, or lead generation)
✅ Value strategy as much as design
✅ Want to walk away with real work done — not more meetings scheduled
✅ Prefer working with someone who makes complex things simple, not complicated
If you’re still debating whether to hire a designer, a copywriter, or a strategist — a WaveDay gets you all three in one focused sprint. And you work directly with someone who actually cares whether your business succeeds.
What Happens During Your WaveDay
We start with a focused strategy session (usually 60–90 minutes) where we map out your vision, clarify your goals, and gather everything I need to bring your project to life.
From there, I get to work. Depending on your schedule and how hands-on you want to be, you can:
- Stay involved — Review drafts as I build them, give real-time feedback, and collaborate throughout the day
- Step back — Let me handle the execution while you run your business, then review everything at the end
- Somewhere in between — Check in when it makes sense for your schedule
This isn’t about forcing you to sit on Zoom for eight hours straight. It’s about working with your schedule and your preferences while delivering professional results fast.
Within 24 hours of our kickoff, you’ll have finalized, ready-to-launch marketing assets in your hands.
FAQs: Your WaveDay™ Questions, Answered
Q: What actually happens during a WaveDay Intensive?
We start with a focused strategy session (60–90 minutes) where we clarify your vision and gather what I need. From there, I create your deliverables while staying in touch based on your availability and preferences. Within 24 hours, you’ll have finalized, professional marketing pieces ready to launch.
Q: How do I know if a WaveDay Intensive is right for my small business?
If you’re overwhelmed with ideas but no execution — or you’ve been burned by drawn-out projects that never seem to finish — WaveDay gives you clarity, momentum, and tangible results in one focused sprint. No more waiting. No more wondering.
Q: What does a branding WaveDay include?
WaveDay 1 (Brand & Canva Clarity) includes your visual identity setup, Canva Brand Kit, 5–10 reusable templates, a mini brand guide, and a brand voice snapshot — everything you need to look polished and consistent online without hiring a full-time designer.
Q: Do I have to be available for the entire day?
Not at all. After our initial strategy session, you can be as involved or hands-off as you want. Some clients love collaborating in real time; others prefer to focus on their business while I handle the work. We’ll figure out what works best for you during our discovery call.
Q: What if I’m not tech-savvy?
That’s exactly why WaveDays exist. I handle the tech, the setup, and the backend systems — so you can focus on serving your clients while I build the tools that help you grow. If my mom can call me for Wi-Fi help and I patiently walk her through it every time, I can absolutely guide you through anything tech-related without making you feel lost.
Q: Can I book a WaveDay if I don’t have a logo yet?
Yes! You can add on a custom logo design, and I’ll deliver it before your WaveDay so we can load it into your brand system right from the start. That way, everything is cohesive from day one.
Q: How much does a WaveDay cost?
Each WaveDay has transparent, flat-rate pricing with no surprise fees. During your discovery call, we’ll talk through which WaveDay fits your needs and your budget. Bundle pricing is also available if you want to book multiple intensives.
Bottom Line
A WaveDay isn’t magic. It’s strategy, structure, and sprint energy — wrapped into one focused day.
Fast doesn’t mean rushed. It means focused. It means no distractions, no scope creep, no endless email chains where nothing gets decided.
If you’re ready to stop guessing, stop waiting, and start growing — a WaveDay Intensive gives you traction, clarity, and beautifully executed marketing that feels like you.
Ready to Book Your WaveDay?
Let’s create something powerful in just 24 hours.
Book a free 15-minute discovery call and we’ll figure out which WaveDay is right for you — and make sure you’re set up for success before we even start.